See, Navarra used to spend upwards of $1,000 a year at her local San Francisco A&F store, buying everything they had, and everything she wanted. But this summer she tried to order a $200 A&F gift-card online and was unceremoniously rejected.
Abercrombie & Fitch sent her a letter saying: "This order was cancelled and we will not accept future orders from you. Abercrombie & Fitch is a private label brand. To protect its intellectual property rights, suspected resale of our merchandise for personal or business profit is strictly prohibited."
Except for that first sentence, the entire letter was a cut-and-paste from the store's website.
So, they thought Kim Navarra was buying A&F merchandise and reselling it? Seriously? She was spending a lot of money, I guess, but it wasn't an exorbitant whoop whoop whoop sound the alarms and send out the dogs red alert amount of spending, was it?
Kim Navarra took her story to her local San Francisco news station ABC7, saying that she is just a loyal customer who likes the brand. "All their clothes seem to fit and last over the years. I'm not reselling them. As you can see, I have the clothes on, I wear them to work, I've worn every single pair of jeans."
Well, since the story broke on the news, and bad publicity really is just that, Abercrombie finally relented and let Navarra shop again. Perhaps they came to the realization that banning a loyal customer isn't good for business.
Then again, it isn't the first time A&F shows some hint of bad judgement. The company once fired a male model for eating a croissant at the wrong time, and then the company landed in some serious legal hot water for allegedly firing a Muslim female employee for wearing her religious headscarf.
I hope their team of lawyers and their PR firm is paid handsomely, because they must be working overtime.
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